What does the idiom 'THE RUBBER HITS/MEETS THE ROAD mean?

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In fact, this idiom is informally used by many in the world.

When a project or a process starts to function this idiom should be used.

Let's see some sentences.
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I've bought a new car,  I'll come to its function WHEN IT HITS THE ROAD.

Dear passengers Greetings to all. Kindly fasten your seat belt as the rubber is going to hit the road.

All of you guys be alert where the rubber meets the road, only then we could determine our success.
V. MAHENDIRAN
Founder
MIMSE GLOBAL ENGLISH NAGAPATTINAM 

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